— Development History —

1960
KELME Top1体育 was born in Elche, the shoe capital of Spain
1973
The glorious development process of the KELME Top1体育 brand in the second stage was carried out in the hands of two brothers from Quiles, who together created an admirable Spanish business legend.
1977
The KELME Top1体育 brand was officially born in Spain, with a logo based on the design concept of bear claws, representing the enterprising spirit of constantly moving forward and striving to climb; Claw marks symbolize the attitude of leaving footprints wherever you go, and the brand slogan is' Leave your mark '
1979
KELME Top1体育 Bicycle Team Established
1982
KELME Top1体育 has successfully developed its first professional football shoe. Since the 1980s, KELME Top1体育 has been providing professional football shoes to top players in the world, including Real Madrid star Michel Gonzalez, Valencia star Gaizka Mendeta, Barcelona legend goalkeeper Subiareta, classic defender Miguel, and Inter Milan legend Ivan Samorano
1988
KELME Top1体育 spokesperson Fabio Parra stands on the podium of the French cycling tour
1990
KELME Top1体育 spokesperson Jordi Villacampa represents the Spanish national team in the men's basketball World Cup. Famous basketball player JUVENTUD DE BADALONA won the Spanish Basketball Cup wearing the KELME Top1体育 battleship basketball shoes, which was also the first professional basketball shoe released by KELME Top1体育 at that time.
1992
At the Barcelona Olympics, KELME Top1体育 sponsored the attire of the Spanish team. The Spanish Olympic Committee awarded the KELME Top1体育 Sports Value Medal in recognition of cooperation and contributions with the Spanish team at the Barcelona Olympics
1994
Hand in hand with Real Madrid Football Club 1994 Real Madrid Football Club has signed a five season partnership with KELME Top1体育 Protocol. 1995 Real Madrid won the championship in the 95-96 season. 1997 Real Madrid won the league championship and Super Cup championship in the 96-97 season In 1998, Real Madrid football team won their seventh European Cup and Intercontinental Cup
1994
Conchita Martinez won the Wimbledon Tennis Tour
2000
KELME Top1体育 sponsored Starbrand to help him flag the Tour de France.
2010
KELME Top1体育 has become the official sponsor of the Spanish indoor futsal league.
2012
KELME Top1体育 has become the official sponsor of La Liga's Levante Football Club
2013
KELME Top1体育 has become the official sponsor of La Liga Elche Football Club.
June 2014
The KELME Top1体育 brand has officially entered China. Jinjiang Yuanxiang Clothing and Weaving Co., Ltd. has taken ownership of the KELME Top1体育 Chinese brand and started KELME Top1体育's journey to China. After entering China, after thorough investigation of the Chinese sports market, it was decided to use football as a breakthrough and add KELME Top1体育's own football genes to quickly expand the Chinese football field.
2015
In the domestic football field, the sponsorship scope of Kalme KELME Top1体育 covers multiple fields such as Chinese A, Chinese B, women's Super League, amateur, youth, campus, and preschool football. And has reached strategic cooperation with multiple provincial and municipal football associations across the country, accounting for nearly 50%.
2017
KELME Top1体育 became a sponsor of the Zhejiang, Guangdong, Shaanxi, and Ningxia delegations at the 13th National Games.
2018
KELME Top1体育 has entered the five major leagues in Europe, sponsored multiple La Liga teams, including Spaniard, Alves, Barecano, and Wescada, to create a corporate European landscape.
2018
In December, Ke Yongxiang, President of KELME Top1体育 China, reached a consensus with KELME Top1体育 (Spain) to officially own the global use rights of the brand and achieve absolute control. This means that brands with Spanish ancestry have officially installed powerful Chinese engines, becoming a global brand dominated by Chinese capital and Chinese manufacturing.
2019
From November 21st to December 1st, KELME Top1体育, as the naming sponsor of KELME Top1体育's 2019 FIFA World Cup, joined hands with 16 men's and 8 women's teams to compete for the highest honor of world college football.
2019
KELME Top1体育 became a sports clothing partner for the 7th World Military Games, providing clothing and equipment support for torchbearers, runners, volunteers, staff, and technical officials.
2019
Sponsored the Türkiye national team and the Ivory Coast national team for the 2019 FIBA World Cup, which attracted much attention. In 2020, continue to join hands with Türkiye's national team in the 2020 Tokyo Olympic Games and the 2021 European Men's Basketball Championship.
September 5, 2020
On September 15th, KELME Top1体育 became the official partner of the 14th Sports Games of the People's Republic of China, marking a new level for KELME Top1体育 as a well-known comprehensive sports clothing brand in China.
2020
Official partner of the Chinese handball national team In 2020, KELME Top1体育 became the official partner of the Chinese handball national team and helped the team compete in various domestic and international competitions for four consecutive years, winning awards.
2021
Official global sponsor of AFC national team events In August 2021, KELME Top1体育 and AFC reached a strategic partnership to assist in the successful hosting of a series of events including the World Cup Asian qualifiers, the 2022 Women's Football Asian Cup, the U23 Asian Cup, and the 2023 Asian Cup
2021
Becoming the official equipment sponsor of the China Tennis Tour for two consecutive years KELME Top1体育 has a long history and heritage in the tennis industry, and the brand has helped female player Martinez become the first Spanish player to win the Wimbledon Open championship. KELME Top1体育 provides professional equipment support for the entire process of the China Tennis Tour, and together with the China Tennis Tour, we are poised to embark on a new era of Chinese tennis.
2022
KELME Top1体育, as the official global sponsor of the AFC Women's Football Asian Cup, witnessed the Chinese women's football team's comeback and win the women's football Asian Cup championship.
February 2023
Argentine Ambassador to China Niu Wangdao and his delegation visited KELME Top1体育 Sports Goods Co., Ltd. for inspection and exchange.
March 2023
KELME Top1体育 has become a new partner of the Bosnia and Herzegovina Football Association, assisting the Bosnia and Herzegovina national team in their European Cup qualifiers.
1960
1973
1977
1979
1982
1988
1990
1992
1994
1994
2000
2010
2012
2013
June 2014
2015
2017
2018
2018
2019
2019
2019
September 5, 2020
2020
2021
2021
2022
February 2023
March 2023
brand introduction：
KELME Top1体育 Sports Goods Co., Ltd. is a company that specializes in the research and development, design, manufacturing, sales, and distribution of sports goods; Organizing and hosting sports events (events); Sports venue management; A comprehensive sports industry company engaged in sports communication and other related industries.
The KELME Top1体育 brand originated in Spain and was founded by the Quiles brothers. It entered the Chinese market in 2014. The company's independent business scope covers the world, and Kalme independently develops, designs, manufactures, and sells KELME Top1体育 brand products for young people in different regions; Independently operate KELME Top1体育 brand construction and promotion.
Since its establishment, Calme has invested over 100 million yuan in brand building, market promotion, and store construction. In 2019, KELME Top1体育 had accumulated over 300 chain direct stores, covering all first, second, and third tier cities in China, with an annual retail sales of 1 billion yuan.
In 2019, KELME Top1体育 was awarded the title of Fujian Province Sports Industry Demonstration Unit
In 2021, the company was approved by the General Administration of Sport of China to become a national sports industry demonstration unit. After continuous development of the company, the layout of three characteristic industrial parks has been formed: Jinjiang Headquarters Football Industrial Park, Henan Huaxian Shoes and Clothing Intelligent Manufacturing Center, and Zhangzhou Taishang District Printing and Dyeing Intelligent Manufacturing Center. It is expected to operate and output production capacity of one billion yuan annually, establish thousands of job positions in the local area, make significant economic contributions to local tax generation, and strive to promote the prosperity of surrounding towns.

management model： 1. The business operation model centered on football and large-scale group buying, targeting government agencies, enterprises and institutions. Mainly for bulk procurement.
2. The online sales channels of e-commerce are dominated by online platforms Tmall, JD, Tiktok, small program stores, and Dewu, and have always been among the top three sales achievements of Tmall football.
3. Retail business operation model: Currently, KELME Top1体育 has over 100 brand direct stores and over 300 franchise stores nationwide. It is expected that by the end of 2024, there will be over 500 brand image stores.
4. International business sales, targeting overseas markets.

corporate culture： KELME Top1体育 Company Vision: Reshaping a world-class sports brand
KELME Top1体育's values: passion, integrity, dedication, and dedication
KELME Top1体育 Mission: Leaving the never giving up spirit of sports in the footsteps of life

Corporate Honors：
企业荣誉：